Cypress Pressure Washing
How a Northshore pressure washing company turned Google into a phone that rings with real calls and messages.
The hero
A service company covering Covington, Mandeville, Madisonville, Ponchatoula, Hammond and the towns between: pressure washing, window cleaning and gutter cleaning. Every job starts with a phone call.
The problem
A dozen other providers competing for the same searches. Clicks from people who never called, and no clear view of which campaign produced which job.
The plan
Google Local Services Ads, delivered as Google Phone Call Ads, built around qualified calls and messages, not clicks. Google Guaranteed verification, town-by-town coverage, weekly lead review and disputes.
32 leads across two reporting windows
20 between May 25 and July 9, and 12 more in a single stretch of September. Phone calls and messages from customers in the exact towns Cypress wants to work in.
Leads per week
Sample of the client's lead report, September 2026. Customer names and numbers withheld.
| Job type | Location | Type | Date |
|---|---|---|---|
| Power/pressure washing | Madisonville | Message | 9/18 |
| Gutter cleaning | Ponchatoula | Phone | 9/17 |
| Power/pressure washing | Mandeville | Message | 9/17 |
| Power/pressure washing | Hammond | Message | 9/17 |
| Power/pressure washing | Abita Springs | Phone | 9/17 |
| Power/pressure washing | Mandeville | Message | 9/16 |
| Power/pressure washing | Robert | Phone | 9/15 |
| Power/pressure washing | Ponchatoula | Message | 9/14 |
| Gutter cleaning | Mandeville | Phone | 9/14 |
| Power/pressure washing | Covington | Message | 9/13 |
| Power/pressure washing | Covington | Phone | 9/10 |
| Power/pressure washing | Hammond | Phone | 9/11 |
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